In Memorious advertising space was used as a platform to announce that Murnaghan's memory capacity was for sale. Once the advertisement had been read, the work was completed in that form. If the contacts that were included in the ad were utilized, the work entered a second phase, one in which the activator gained control. At this stage it is necessary for that person to make some decisions. Which memory shall I choose, why this memory, what is it's value?

The catalyst that began this process was an advertisement placed in the Visual Arts News Sheet. It was also placed in the local Spar supermarket, the BuyandSell and some personal ads. It was not aimed specifically at an art audience. Each individual that activated the work also decided on the time and place where their interaction would happen, often somewhere related to the chosen memory.

Memory was the first monument, before drawing, photography or object. Like any ideology or belief, the substance of the monument corrupts over time. Memorious offered a functional placebo of commemorative effect.

Of course the purchased certificate * will not degrade in the same fashion. The dictated text or monument is wax sealed in a document of personal authenticity. The substance may be a complete fabrication, a dream, a wish or a memorial. Here, all is valid and true. It is intended that these manuscripts will resurface at some stage and that individuals will reengage with the content of the text.

* it was stated in the advertisement's small print that the purchaser should choose the form of the fee (barter), this was purely a device to bestow a familiar type value on the chosen memory.